README

Teaser → launch announcement → email.click decision. Clickers get points + a tag + a segment add (lead.changepoints / lead.changetags / lead.changelist); non-clickers get a last-chance email.

Industry: SaaS / Technology · Keywords: product-launch, announcement, engagement, scoring, email

Contents

• 1 campaign (7 events: 2x email.send, email.click, lead.changepoints, lead.changetags, lead.changelist, email.send)
• 3 emails, 2 segments (score-based source + click-built target), 1 PDF asset (Feature One-Pager)
• Mechanics shown: combined point / tag / segment reward on the click branch

Structure

• entity_data.json — campaign export (Campaign Library Phase 1 format)
• composer.json — Packagist / Marketplace metadata (type: mautic-resource)
• assets/ — referenced binary files (if any)